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JOBmeal enhances lead generation with data-driven tactics

JOBmeal Oy provides versatile coffee and beverage vending machine solutions for offices and public spaces. The company’s service concepts are suitable for offices, public areas, hospitals, schools, and anywhere good coffee is needed for break times.

Objective: An Efficient Lead Generator

At the beginning of the collaboration, JOBmeal’s goal was to increase the number of visitors to the website and activate those visitors. The assumption was that the website did not have enough visibility in search engines. However, after an initial analysis, the goal was revised to focus on increasing the number of leads generated from the website, aiming to increase the number of contact requests and quote inquiries from the site.

Transforming Traffic into Leads Through Smart Testing

We conducted a thorough analysis of JOBmeal’s website, revealing that while search engine visibility was strong, issues like low click-through rates and poor user engagement needed attention. A/B testing and optimizing titles, keywords, and calls to action significantly improved user interaction.

To boost conversions, we revamped product promotions and streamlined the contact form. This led to a 155% increase in leads. Further growth was fueled by targeted search engine advertising, display, and remarketing campaigns.

Result: Enhanced User Experience Doubles Website Engagement

  • Leads from the website increased by 155%.
  • Visitor engagement on coffee beverage pages rose by 140%, with a lower bounce rate.
  • Clicks doubled based on effective A/B testing results
  • Contact form rejections decreased, providing more valuable information for the sales team.
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