Work / Case Lindroos

Streamlining luxury watch maintenance for superior customer experience

Lindroos Ab is a traditional watch and jewelry store with over 130 years of history. The company has become known for high-end watch brands and its quality service. Lindroos offers the country’s largest private watch service, which maintains several mechanical luxury watches, such as Rolex and IWC.

Starting Point

Lindroos previously used a maintenance system that operated on a single computer, allowing only one user to work at a time.

As Lindroos needed more efficient use of customer and maintenance data, better data security, and more operational flexibility, the development goal was set to provide a comprehensive maintenance service to customers.

Agile Development with the Customer

The maintenance service design began with the customer's own model, outlining key system components and new features. From this, we created a prototype, collaborating closely to ensure smooth development and solve real business challenges.

The After-sales Maintenance Service allows watchmakers to input maintenance information online, tracking schedules and improving customer communication. Built using modern UI technologies and the e21 Business platform, the service offers a seamless user experience across different user groups.

Business Benefits

The new maintenance service has reduced the critical role of the previous system’s primary user. Now, the information used in the entire maintenance process is in the cloud, so it is no longer dependent on one person. As watchmakers now enter the maintenance information online themselves, the previous primary user is no longer responsible for managing maintenance-related data.

Improving Customer Relations by Developing the Service

The maintenance service is to be rolled out in Lindroos' four stores, allowing sales personnel to add customer, watch, and maintenance details directly into the system when receiving watches. Sales personnel can also check the status of the watch’s maintenance directly from the system when asked by customers. The service improves customer communication, for example, by sending SMS and email notifications when the maintenance work is complete and the watch is ready for collection.


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